Interplay is joining forces with UKMums.TV to host a UK wide Twitter event promoting its innovative Craft Party brand.
The social media party will be held on Thursday, July 25th at 4pm as parents across the UK host 20 craft parties simultaneously.
Each host will take to Twitter during the party to talk about their experience of the Craft Party kits as they test them live with their children and friends.
In addition, the brand is poised to take over the UKMums.TV website during the week of the party with reviews, competitions, expert comments and more, creating a hub for consumers wishing to learn more about the brand.
Ross Ainsworth, MD of Interplay, said: "Over the next week or so we expect to reach hundreds of thousands of Twitter followers and deliver millions of tweets all using the #haveacraftparty hashtag.
"We will also be encouraging our online party hosts to promote the retailers who are stocking the range."
Results of the party will be published next week.