The Slow Toy Awards has officially unveiled this year’s shortlist, naming the final 14 toys to be sent through the next stage of the process.
The Slow Toy Awards team has worked to wittle down this year’s entries over the last four weeks to produce a collection of toys that it believes reflect the Slow Toy message.
The shortlisted toys are as follows:
- My World My Body Jigsaw Puzzle
- The Animal Sorting Cube
- BigJigs Around the World Train Set
- BigJigs Blossom Cottage
- DKL Marketing Wonderworld Trix Tracks Spin and Whirl
- Haba My First Play World Fire Brigade
- East Coast Activity Cube
- Moover Dolls Pram
- Sort n Shake
- Haba My First Ball Track
- Tiny Trike
- Meccano Multimodels 15 Model Set
The shortlisted toys will now be turned over to the five Slow Toy Awards judges to decide the seven winners. Read ToyNews’ full coverage here.
Founder of the Slow Toy Movement, Thierry Bourret, said: "I am delighted with the 14 shortlisted toys, the judges have truly captured the essence of what these awards are all about and there is a great variety.
"I have a couple of favourites, but I think on the whole, deciding the final Slow Seven will be difficult. I am very excited to see what the outcome will be."
The Slow Seven will be announced in October with an award ceremony held in Harrods’ Toy Kingdom. The winners will then be on sale in the department store throughout the Christmas period.
Bourret added: "Having the support of harrods this year has given the awards a great boost and I hope it allows the Slow toy message to travel even further."