Latest film release will receive strong support from Vue cinemas, retail competitions and girls' events.

Barbie Mariposa and the Fairy Princess movie hits cinemas in August

Barbie is set to hit cinema screens once again, with the latest film release Barbie Mariposa and the Fairy Princess arriving later this month.

The new release – which sees the return of the fairy, Mariposa – will be supported by an extensive marketing programme, digital content and retail promotions.

The release will screen across 83 cinemas and will receive strong support from Vue, both in cinemas and online.

In celebration of the new movie, an exclusive Barbie Butterfly Ball will be held at London Zoo on August 18th.

Tickets to the event will be given away through retail and press competitions, with an exclusive screening of the movie on the day alongside a Butterfly nature trail and activities.

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