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Mi-pr showcased a collection of new and licensed products ahead of Christmas; ToyNews was invited to take a few snaps.

IN PICTURES: Mi-Christmas Open House showcase

Mi-pr held its second consecutive Open House event, showcasing its collection of new and licensed toys predicted to cause a stir this Christmas.

Journalists and their children toured the London townhouse, transformed into Christmas-themed home.

With seven showcase rooms, the house featured products from leading brands and businesses including JCB Kids, Carte Blanche Greetings and Sega Europe.

View the ToyNews image gallery here.

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