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Toy firm buys majority share in Backflip Studios

Hasbro expands presence in mobile games market

Hasbro has bought a majority 70 per cent share of mobile games company Backflip Studios for $112 million.

Backflip was launched back in 2009 and is behind a range of popular mobile games including Paper Toss and Dragon Vale.

The company will continue to create its own content, but will now also make games based on some of Hasbro’s biggest brands.

The Backflip management team will also continue to run the Colorado-based company.

To read more, click here to go to our sister site Licensing.biz.

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