Ten winners will be invited to private Tatty Teddy party at Hamleys; Proceeds from Tatty Teddy collectable key rings donated to the charity.

Tatty Teddy and Jeans for Genes competition to be judged by Katie Price

Children’s brand Tatty Teddy and My Blue Nose Friends has joined forces with children’s charity, Jeans for Genes to run a national competition judged by TV personality Katie Price.

The competition will launch on National Friendship Day on August 4th, asking kids to send in videos explaining why their best friend is so special to them.

Price’s favourite winning videos will then be announced on Jeans for Genes Day on September 20th this year, inviting ten winners to a private Tatty Teddy party at Hamleys.

To support the charity campaign, Carte Blanche is set to release a set of four collectable Tatty Teddy and My Blue Nose Friends keyrings with all proceeds going to the children’s charity.

Read the full story on Licensing.biz.

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