GP Flair has outlined details of a multi-platform marketing campaign for its new arts and crafts brand, Glitzi Globes.
The launch campaign will run from August through to November, combining TV advertising with girls print advertorials, branded cover mounts and online word of mouth with parents.
Entitled World Inside My Glitzy Globe, activities will commence by working with key girls titles, including Sparkle World, Easy Peazy and Girl Talk Art.
This will coincide with a high-profile branded sticker cover mount and double page feature in Pets to Collect.
Teamed with a programme of girls press competitions, the overall reach through print is set to reach 2.6 million girls aged five to nine.
The print campaign aims to strengthen the impact of a heavyweight TV campaign that will deliver 400 TVRs over the launch period.
Key bloggers will also sample and review the main Glitzi Globes products, reaching a potential quarter of a million parents online.
Imma Lazzari, product manager, GP Flair, said: "The Glitzi Globes collection has the prospects of being the most creative, fun and girly craft product on the market this Christmas.
"We want to encourage young girls to be creative through play and also to increase the brand awareness through multimedia marketing.
"Our print campaign is full of engaging activities that will fully expose the core audience to the creative possibilities that Glitzi Globes presents, while the traditional TV advertising will be seen on the most popular terrestrial and satellite girls channels."