The Cabbage Patch Kids celebrated its 30th anniversary at a birthday party held at Hamleys in London.
Competition winners joined over 150 UK media, ranging from the national press to Mummy Bloggers, in taking part in a range of eighties themed games at the iconic toy store.
Since arriving in 1983, over 125m Cabbage Kids have been ‘born’ and a new line of products is being launched this year to coincide with the celebrations.
It will also be backed by a nostalgia-heavy ‘memory lane’ themed marketing campaign alongside a TV spend of over 500 TVRs.
This year’s line-up includes Wave 2 of the classic one-of-a-kind Cabbage Patch Kids, the new soft-animal themed Cuties, the miniature Babies series and the Wave 3 30th Anniversary range featuring Cabbage Patch Kids dressed in different celebration-themed outfits.