Firm reports great reactions at Toy Fair, Spring Fair and Harrogate for key lines.

Buoyant Halilit heads into second half on a high

THE STRENGTH of the Halilit brand is growing, says the company, with social media helping to spread the word among parents, as well as an increase in retailers stocking its ranges.

The firm has reported a “very encouraging” first half of 2013, with a great reaction to all of its new products at Toy Fair, Spring Fair and Harrogate Nursery Fair with lots of orders and commitment to stock.

The educational activity, puzzles and games line Scotchi, plus the Beezeebee bath toys have sold far in excess of expectations, according to MD Judith Stark. Other ranges from Taf Toys, musical instruments, the Interstar construction line, EduShape and Sensory Balls are all also performing well.

“All Halilit products and brands offer learning opportunities, longevity, value for money and fun, and that is what keeps customers coming back to us and helps us to grow,” Stark told ToyNews.

“From a retailers perspective, we offer fantastic margins on products that parents actually want to buy. We are seeing a great deal of growth amongst our developmental and sensory toys in particular.”

Stark also commented that the firm is finding that retailers which would not usually have considered selling toys are wanting to expand, particularly if there is not a toy shop local to them. “Online is definitely a significant growth area and we are now starting to see that more and more bricks and mortar businesses are beginning to also embrace online selling.”

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