European customers can purchase the training aid product for £29.99.

The iPotty launches in the UK on Amazon

The 2-in-1 iPotty with Activity Seat for iPad has launched in the UK on Amazon.

The iPotty is a child-friendly toilet training potty that features an attached stand to securely hold an iPad, for entertaining toddlers while they play with apps.

ToyNews reported on the iPotty product in January earlier this year. It was featured at the CTA Digital booth during CES 2013 in Las Vegas and the New York Toy Fair.

The iPotty stand can be rotated 360 degrees to allow horizontal and vertical views, and can also be adjusted to three positions, or removed entirely to adjust for storage. A removable touchscreen cover protects the tablet against messy hands and smudges.

The seat, inner potty bowl, and splashguard can also be removed for cleaning. The iPotty can convert to a child activity seat with the included seat cover so they can safely play apps, read and watch videos on the iPad any time.

A white paper about the iPotty has even been written by Tricia Sulpizio Estrada M.A., Founder and CEO of Brighter Futures for Beautiful Minds. It can be downloaded from the CTA Digital website at http://

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