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Special foil packs handed out with every new pair of back to school shoes.

200,000 Floppets collectables sold into Start-rite Shoes

Almost a quarter of a million Floppets toys have been sold into Start-rite Shoes, and will be stocked in Brantano, Selfridges, Harrods and hundreds of independent stores.

A special foil pack is handed out with every new pair of back to school shoes, with rarer toys available for lucky buyers.

Start-rite manufactures shoes. It used to have retail outlets but now works on a concession model.

Floppets UK and Europe operations director Damien Cahill told ToyNews: "Floppets are stocked by Toys R Us, The Entertainer and more. I would like to explore the apparel angle more – Floppets are a collectable toy but can also be used as an apparel [accessory]. 

"They’re available now but the main push is for kids going back to school in September."

The idea is kids can attach the Floppets to add a flash of colour to their school footwear or backpacks. 

The products will also be shown of at the MiPR Chrismas Open House in July.

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