Home / Marketing / 200,000 Floppets collectables sold into Start-rite Shoes
Special foil packs handed out with every new pair of back to school shoes.

200,000 Floppets collectables sold into Start-rite Shoes

Almost a quarter of a million Floppets toys have been sold into Start-rite Shoes, and will be stocked in Brantano, Selfridges, Harrods and hundreds of independent stores.

A special foil pack is handed out with every new pair of back to school shoes, with rarer toys available for lucky buyers.

Start-rite manufactures shoes. It used to have retail outlets but now works on a concession model.

Floppets UK and Europe operations director Damien Cahill told ToyNews: "Floppets are stocked by Toys R Us, The Entertainer and more. I would like to explore the apparel angle more – Floppets are a collectable toy but can also be used as an apparel [accessory]. 

"They’re available now but the main push is for kids going back to school in September."

The idea is kids can attach the Floppets to add a flash of colour to their school footwear or backpacks. 

The products will also be shown of at the MiPR Chrismas Open House in July.

Check Also

Schleich UK kicks off its Christmas 2020 campaign bringing digital engagement to physical retailers

Schleich UK has kicked off its Christmas 2020 campaign, a move to drive more fans …