ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Vivid Toy Group has signed as master toy licensee for FremantleMedia’s hit children’s show Strange Hill High.
The toy company will manufacture and distribute a range of toys based on the show including figures, play-sets and plush.
The show debuted on popular children’s channel CBBC six weeks ago.
The first products from Vivid are scheduled for launch in the UK in spring 2014.
