Range of 50 pop studs will debut in Italy this month; US, UK and global roll-out to follow in August.

One Direction collectables launch this month

A range of One Direction collectibles targeting the tween and teen market will be launched in Italy this month.

The new One Direction Beats form Global Merchandising Services and Glow Europe will be rolled out across the US and UK from August this year.

The initial launch will be closely followed by a global expansion coinciding with the One Direction world tour and the release of the much anticipated 1D 3d movie, This Is Us, hitting cinemas this August.

The range of One Direction Beats are interchangeable pop studs featuring images of the five boy band members: Harry, Liam, Niall, zany and Louis.

There will be 50 Beats to collect in total.

Read the full story on Licensing.biz.

About dt-admin

Check Also

Success for Eolo Toys at Distoy

Eolo Toys has reported a successful Distoy show, resulting in “lots of smiles delivered and …