Mumbai-based toy brand My Baby Excels (MBE) has launched a line of Superman Man of Steel toys in India.
The range includes the Interactive Superman with remote control, U-command Kryptonian cycle with remote control, Kryptonian armor sword and accessories, Kryptonian gauntlet scanner launcher, Kryptonian gauntlet disc launcher, Kryptonian earth gear and Kryptonian armor utility belt with accessories.
All the toys are for kids aged four years old and above, and are available at stores like Hamleys, Landmark, Shopper Stop and Lifestyle, as well as e-commerce websites like Flipkart.com and more. The toys are priced at 699 Indian Rupees and above.
Mustafa Kapasi, COO at My Baby Excels, said: “The release of the Superman Man of Steel toys is sure to create a frenzy with kids. It also follows the release of the movie. Kids, today, are very animated and hyperactive and this range gives them an outlet to live their fantasy.”
MBE holds licences for Disney, LeapFrog, Playmobil, Fisher-Price, Barbie, Wow Toys, Meccano, Warner Bros, Angry Birds and many others.
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