A raft of new brands and toy companies have signed up for the mi-Christmas Open House next month, including The Entertainer.
The retailer will hold an exclusive seasonal unveiling behind closed doors at the event at 11am on Friday July 5th.
In addition, SuperAwesome will be displaying the different offerings for its Box of Awesome, as well as sponsoring the mi-Christmas refreshments bar on the lower outdoor terrace. Cartamundi has also confirmed attendance and will be showing its new My Uno product, licensed card ranges and Royal Flush.
On top of this, Annoying Orange will take over the kitchen with its range of new products including talking toys, apparel, annuals and joke books. Meanwhile, children attending the event on Saturday July 6th will be treated to a very early visit from Father Christmas, and there will also be character costume appearances from Tatty Teddy and Sonic the Hedgehog. Battersea Dogs and Cats Home will be bringing one of its residents on the Friday to help launch its new range of licensed products.
Other confirmed exhibitors at the event are JCB Kids, BinWeevils, Carte Blanche Greetings, Sega, Floppets and Start Rite.