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Firm becomes UK distributor of French ride-on products.

Kids@Play brings Falk to UK

France’s long-established outdoor toy manufacturer Falk will plough its products into UK retailers this year.

Kids@Play has picked up UK distribution rights for the tractor, digger and other wheeled ride-on toys in the Falk range.

Kids@Play founder Malcolm Evans told ToyNews: “Adding Falk tractors to our existing range of wheeled toys will only complement our offer, and will guarantee greater continuity of supply to our customers out of our Caerphilly depot.”

Falk has a long history in tractor and wheeled toy production. It was founded in 1947 and began focusing on plastic wheeled toys in the early ‘70s.

The firm’s manufacturing plant in France’s Jura region has been boosted by investment, with a new plant and machinery being installed.

Evans also has a long history of product development in the Jura region, having been chief executive for Superjouet, Berchet and Smoby.

“Back in the days of successful and sustained growth, the Jura production was at full capacity,” he added. “Today only a few manufacturers exist, and Falk has proven it deserves to be one of them.”

Kids@Play also says it’s looking forward to presenting more plans about Falk in the months ahead.

Kids@Play’s other products include an R2D2 Star Wars ride-in, as well as battery-powered Mickey Mouse and Minnie Mouse bumper cars.

For more information email uk@kids-at-play.com or call 01291 635 551.

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