Multi-award winning construction toy Bloco has launched in Early Learning Centre stores and on the retailer’s website.
The range, distributed in the UK by Maps Toys, has been extended to include Robot Adventures, Combat Dragons and Cats and Kittens.
These new lines will be stocked throughout the stores alongside the popular lines Marine Creatures and Velociraptor.
The Bloco construction toy uses high-density foam designed into different shapes to link together and allows children to create a range of different figures.
Will Sharman, head of sales at Maps Toys, said: "Bloco is one of our key lines and the new additions to the range are proving a hit with our customers this year.
"It’s brilliant news that ELC has taken these popular lines and we will support the launch into stores with PR support, to help drive footfall in store and traffic to their website."