The Slow Toy Team has revealed that the Harrods’ Toy Kingdom will play host to the Slow Toy Awards 2013.
The Slow Seven will be unveiled at an official breakfast press event and the individual winners will have their products on sale at Harrods for the Christmas season.
Showing support for the Slow Toy Movement, director of Harrods Home, Annalise Quest will also sit on the judging panel.
Quest will sit alongside Kate Carter, life and style editor at the Guardian Online, Liat Hughes Joshi, parenting journalist and published author of ‘What to Buy Your Baby’, TV presenters Angelica Bell and Michael Underwood and mummy blogger Nicola Hinchcliffe.
Quest, said: "We are absolutely thrilled to be hosting the Slow Toy Awards this year in Toy Kingdom as the represent such an important part of the toy Retail Industry, one that we are keen to support and grow.
"While the integration of the latest technology is certainly becoming increasingly important for toy manufacturers, it is also fundamental to recognise those brands that still create relevant toys that entertain and educate using traditional materials and methods.
"By hosting The Slow Toy Awards 2013 we hope to highlight these key brands and looks forward to showcasing The Slow Seven winners in Harrods Toy Kingdom in Autumn 2013."
Founder of the original Slow Toy Movement, Thierry Bourret, said: "I couldn’t be more excited to have Harrods on board for this year’s awards.
"Harrods truly represents a store that only sells carefully selected and high quality goods and that is a big part of the process when selecting the Slow Seven – a collection of toys that have been made to let a lifetime and designed to inspire minds.
"With the support of Harrods, I know that the slow Toy Awards 2013 will be a huge success and from looking at the entries we have had already, deciding the winners will be a difficult task."
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