Home / Marketing / Kiddicare unveils new baby toy line
Nursery specialist reveals own-brand Sunny Safari collection.

Kiddicare unveils new baby toy line

Kiddicare has rolled out a fresh line of 23 toys under its new Sunny Safari collection.

Designed to stimulate the senses and encourage motor skills, the products are suitable from birth, with each piece encouraging babies to look, listen, touch and feel.

Prices start from £3.99.

The collection includes cuddly toys, buggy accessories, activity arch, musical mobile and a tummy-time playmat.

Sunny Safari has already garnered praise from the parent blogger community.

Katie from Mummy, Daddy Me commented: “This is a really gorgeous range – so much more tasteful?and timeless than other garish patterned products available.”

The Morrisons-owned Kiddicare brand is currently opening a number of superstore-size bricks and mortar stores across the country.

Rotherham is the fifth Kiddicare outlet to open, with a further five due to launch in 2013.

By the end of the year, over 1,000 staff will be employed by Kiddicare, while over one million customers visit kiddicare.com each month.

For more infomration, visit www.kiddicare.com

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Check Also

Schleich UK kicks off its Christmas 2020 campaign bringing digital engagement to physical retailers

Schleich UK has kicked off its Christmas 2020 campaign, a move to drive more fans …