New division Norton Events will work with clients to bring brands to life through consumer engagement initiatives.

PR firm Norton expands into events

Norton and Co is preparing to expand its presence within the social media and events arena with the introduction of Norton Events.

With live events and experiential campaigns this summer, Norton will be working alongside existing clients to bring brands to life with consumer engagement initiatives.

Tony Norton, company chairman, said: "The introduction of a recognised division within the agency is part of a long term company stately to offer our clients a complete communications package.

"We have utilised our years of experience in the exhibitions and events industry to establish a framework of expertise designed to provide bespoke campaign planning for new and existing clients who require more than the traditional PR routes to communicate with their target market."

Norton recently implemented a series of consumer facing tours and stand-alone events on behalf of LEGO, Jakks Pacific, British Land and Gioteck.

Norton has also established strong relationships with blogger Brand Ambassadors and actively promotes client brands across social media platforms.

"Social media has become an integral part of any and all PR campaigns," Emma Arthur, director at Norton and Co. said.

"The power of a launch strategy which harnesses all routes to media as part of one, over-arching campaign solution cannot be underestimated.

"Working alongside clients to match initiatives to support their marketing strategy is our overall aim to deliver best results."

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