A survey commissioned by Coiledspring Games has revealed that more than a third of parents think their children worry more than they did when they were young.
Conducted ahead of the launch of the plush toy Sorgenfresser (Worry Eaters), results also exposed that over a third claimed that their children only shared their worries with them ‘sometimes’.
18 per cent of the cross section of 200 parents said their children did not share their worries at all.
Launching in the UK this week, the Worry Eaters are a range of zip-mouth monsters designed to encourage children to share their worries by writing them down and feeding them to the characters.
And to celebrate, a life size Worry Eater will be visiting London this week to help ease the nation’s worries.
Director of Coiledspring Games, UK distributors of the Worry Eaters, Roger Martin, said: "As a parent myself I’m well aware of the benefits of encouraging my children to speak openly about their worries and problems.
"I also understand that, for whatever reason it can be difficult for children to speak to a parent or guardian.
"Sorgenfresser provide comfort and reassurance and encourage communication. A problem shared is a problem halved, and this is a great way to teach children just that."
Llat Hughes Joshi, author of Raising Children: The Primary Years, said: "As well as the idea of the Sorgenfresser helping children by symbolically ‘eating’ their ideas, it’s an effective way for children to communicate anxieties.
"Many of us face occasions when we know something is worrying our children but they aren’t opening up and telling us what the problem is.
"It can happen no matter how close the parent-child relationship, and could be because a child is struggling to articulate things or perhaps is embarrassed or feels silly.
"The Sorgenfresser concept means a child can write their worry down in their own time and then pop it into its mouth. A parent can then go and retrieve it later and could even leave a little note back reassuring or helping their son or daughter.
"Even if a child decides they don’t want mum and dad seeing the notes, the symbolism of having their worries taken away is still powerful."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.