Home / Marketing / Are pop-up shops worth opening?
ToyNews explores the viability of the pop-up shop.

Are pop-up shops worth opening?

With low footfall, rising rents and online competition, running a High Street store is more challenging than ever.

The toy industry has already dabbled in pop-up shops over the past few years, which offer brands and retailers the chance to showcase a new toy or range at a prime time.

In the past few months, Modelzone opened a gift-focused store for Christmas, MakieLab showed off its range of 3D printed dolls at retail (which can normally only be ordered online) and even toy/game start-ups like Linkee have got involved in temporary spaces to see customers reacting to their products. 

In 2011, Harrods opened a Harry Potter pop-up shop, and some Toymaster stores have tried variants in recent years.

But can pop-up shops really aid the toy industry in the long term?

Read the full feature here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

About dt-admin

Check Also

Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that …