ToyNews explores the viability of the pop-up shop.

Are pop-up shops worth opening?

With low footfall, rising rents and online competition, running a High Street store is more challenging than ever.

The toy industry has already dabbled in pop-up shops over the past few years, which offer brands and retailers the chance to showcase a new toy or range at a prime time.

In the past few months, Modelzone opened a gift-focused store for Christmas, MakieLab showed off its range of 3D printed dolls at retail (which can normally only be ordered online) and even toy/game start-ups like Linkee have got involved in temporary spaces to see customers reacting to their products. 

In 2011, Harrods opened a Harry Potter pop-up shop, and some Toymaster stores have tried variants in recent years.

But can pop-up shops really aid the toy industry in the long term?

Read the full feature here.

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