Key skills apparently include attention to detail and ability to teach numbers, letters, phonics, colours and objects to kids.
Four sectors get TV support; Watch Switch n Go Dinos ad exclusively here on ToyNews online.
VTech's learning tablet took the lead while Kidizoom Twist was best-selling tech toy in 2011.
Dubit asks kids about awareness and usage of tablets and touch screen phones.
Key retailers unveil high profile campaigns, while many suppliers increase their Christmas marketing spend.
Milkshake campaigns pull in 6,500 competition entries.
21 toys are honoured; Flair, VTech and Character Options win the most.
Toy sales are up in most territories but the company is cautious for the future.
We look at the retailer Christmas lists and ask indies about their predictions for festive sales.
The retailers are still releasing their predictions for festive toy sales.
Broadcast, print and online media out in force for annual TRA Dream Toys event; Suppliers applaud shortlist.
The transforming toys for pre-schoolers will go to retail in spring/summer 2012.
Interactive and electronic toys take pride of place on the cool and hot top ten list.
In a sector worth over £100 million last year, we find out about the latest releases.
Activision's Skylanders also features on the season premier of the Saturday morning CITV show.
The key period for the toy industry is set to see revenues increase, according to key suppliers.
950,000 tune in to see the kids tablet computer; VTech is expecting a sales boost after the BBC2 appearance.
Renews VTech Baby deal and signs a new agreement for electronic learning products.
The winning entries were announced for the Practical Pre-school and 5-7 Awards at a ceremony in London.
Website presents 62 awards across 20 different categories.