Nintendo ready to go up against Activision and Disney Infinity.
£77 million was spent on branded toys and merchandise in the UK last year.
Stores embrace figurines and other toys to make up for low boxed video game margins.
PopCap Games launches website with Treehouse Brand Stores; exclusive toys on offer.
Sequel to 11m-selling Warner Bros game arrives on June 22nd.
Deadline for inclusion in must-read directory is next month.
Warner Bros shows off title due to hit shelves on new games console this Christmas.
Activision's hit figure-based game is the best-seller between February and April.
Find out what new toys in the sector are due to launch throughout the year.
We ask mums about their kids' gaming habits.