Pre-school ranges will be promoted using Toys R Us social media initiative.
The retailer has extended its borrowing facility by $220m, in a deal with its bankers.
Retailer links with Nickelodeon for summer long promotions in Canada, UK, Germany and France.
First quarter losses for Toys R Us increased, ahead of its planned flotation.
Hit has teamed up with the retailer to promote safety as part of the Safety First with Fireman Sam campaign.
The retailer has filed an initial public offering to raise up to $800 million.
Model reported to be in talks to design a range of equestrian toys.
Firm joins with Hit and Toys R Us to launch online competition, coinciding with debut of new CG animation.
Full year profits for Toys R Us in the US were up 43 per cent year on year.
Reports from the US suggest that Toys R Us may be readying a public offering again.
The Beanie Babies maker is suing the retailer for using the Beanies label on plush not from Ty.
Results improve by $37 million to a loss of $67 million during the period.
In an interview with the FT, Jerry Storch was adamant that parents aren't guided solely by price.
Retailer celebrates 25th anniversary with re-run of its iconic 80s TV ads.
Toys R Us, Hamleys, Lego, Play.com and Mothercare join for the launch of Gemsta.
Toys R Us is to open more than 500 FAO concessions in its stores across the US.
E1 and Character Options team for cross category four-week campaign in Toys R Us.
Retail giant gives new meaning to the term Santa's little helpers
Retailer says there's no longer one hot toy for every child as quality and value come to the fore.
Retailer reports rise in profits for the second quarter helped by lower costs.