The event generated a huge amount of media attention. In case you missed any, here it is.
Firm unveils licensed collectable fast action game at the show.
.jpg?i=1296063142 "TOY FAIR 2011: Wow Toys wins best small stand")
Pre-school toy specialist picks up award for the design of its stand.
.jpg?i=1296062531 "TOY FAIR 2011: Nadia Sawalha launches About Time Friends & Family")
Dancing on Ice star unveils the latest edition of the board game at the show.
The collectable range of colourful characters pop open when you least expect it.
Smyths, Argos and Mattel among event’s success stories
The magnetic construction kits, first launched in 1995, is to return at retail
Smart Games brain-teasing series set for June 2011 launch
BBC, ITV and Sky all rush to London for key industry conference
.jpg?i=1295911913 "TOY FAIR 2011: Asobi secures Rugby World Cup deal")
Firm wins exclusive selling rights for the UK and Eire to exclusive New Zealand rugby game.
.jpg?i=1295910654 "TOY FAIR 2011: Rainbow Designs boosts licensed lines")
Firm extends ranges based on Wibbly Pig and The Gruffalo.
Firms inks European distribution deal with Modular Construction Toys.
Bakugan Season 3 - Gundalian Invaders - launches with a wide range of new Brawlers.
.jpg?i=1295520426 "TOY FAIR 2011: Brainstorm launches Antz@work")
New robotic pet ants to be revealed at the fair next week.
.jpg?i=1295520862 "TOY FAIR 2011: University Games expands pre-school range")
Games specialist unveils its Play 'n' Learn system for pre-school children at the show.
The new iPhone, iPad & BlackBerry application gives registered visitors access to essential show information.
New partnership will see firm distribute Lego electronic range to select UK accounts.
.jpg?i=1295437355 "John Adams & Toy Brokers changes name")
Firm is consolidating its operating divisions and changing its trading name to John Adams.
Video game publisher takes the Olympia Room in the Grand Hall at Olympia.
