Attendance at this year’s Spring Fair topped 71,000, according to organiser, Emap Connect.
Ultimate retail buying event kicks off at Birmingham's NEC.
Emap extends initiatives introduced for Spring Fair 2010 by freezing rates for 2011 show.
Spring Fair International 2009 will remain open as planned, regardless of the weather.
Despite heavy snow disrupting much of the UK's travel network, air and rail routes to Spring Fair are so far unaffected.
Take a look at what the toy suppliers will have on show at the 2009 Spring Fair.
Spring Fair has revealed a new look as part of a £1.5m international marketing plan.