But one third of shoppers supplement their internet shopping with visits to local stores.
The most-read news includes articles on Harrods, Toy Fair and Woolly and Tig.
Over 60 people filed complaints after allegedly paying online but not receiving toy.
Sales also climb slightly for the retailer during its most recent financial period.
WAE processed over 35,000 completed orders in its first year.
ToyNews rounds up its most-read online news from the past 12 months.
The digital December/January edition, sponsored by LeapFrog, can be viewed online now.
Christmas online promotion runs until Sunday, December 9th.
An effective multichannel strategy for online toy retailers will generate more purchases, calls and in-store traffic. Here's some tips to make sure your website is working as hard as it can.
Morrisons' brand to open around ten superstores by the end of next year.
And online toy retail is set to grow by the same amount going into 2013, claims report.
P'Kolino, Melissa and Doug and other brands already on board with The Little Deal.
Casabu sells toys, clothing and nursery equipment for up to 90 per cent off the original price.
Company partners with Payvision and e-commerce platforms.
Neoworks shows how important it is for retailers to ensure that every part of their business allows customers to buy hassle-free.
Gaming is now tween girls' third favourite pastime after using the internet and watching TV.
Around 35 million Brits abandon online retailers because of expensive delivery charges.
Comscore survey shows 972,000 unique users visited BinWeevils.com in June.
44 per cent of UK mums shop online with smartphones, research reveals.
Consultant Nick Vincent explains how online toy retailers can improve their sites.