Maintains position as eighth biggest toy manufacturer in the UK, according to new NPD figures.
Sales reach £2.4 million for the year-to-date, with LEGO Chima close behind.
LeapPad producer grew 26 per cent last year; is now the eighth biggest UK toy firm.
Industry valued at £2.94bn in 2012; Christmas week sales rise 65 per cent.
Furby leads the way as NPD predicts £400 million in UK toy sales in the last three weeks.
The UK is still seeing strong sales of low price-point products.
NPD says 300,000 grandparents have left the UK toy market since the start of 2012.
Super Samurai sales showing 104 per cent increase year to date, according to NPD.
NPD reveals top ten products in the UK.
Ten of the 2011 'Dozen were top five sellers in their respective categories; Social media helping girls toys.
But latest intelligence from ToyNews' research partner suggest some toy sales may have moved to October.
Analyst urges toy makers to tap into the Easter egg market.
The figures are currently tracked as game accessories and not toys.
Longstanding agreement for regular market research data and analysis continues with new formal partnership.
Average spend of new baby gift is $87 as overall spend goes down, according to NPD.
John Lewis, Sainsbury's, Babies R Us and Kiddicare will provide data to sales tracker.
Licences like Star Wars and Halo helped construction toy sales grow to £280 million in the UK last year, according to NPD.
The traditional toy market returned to growth in May; Outdoor toy sales up 90 per cent.
The sector grew ten per cent in value last year, according to NPD.
Mattel: "We are seeing some fantastic momentum around the fashion doll category."