Line features music, sounds and lights to combine construction play and dancing.
Firm excited by construction toys after strong growth in the US.
Net sales for toy product up 21 per cent in quarter and 12 per cent for full year.
A real-life Barbie, free figure promotion and special displays on show in-store on March 9th.
New construction range offers girls "a completely new Barbie play experience".
Halo Mega Bloks fans are once again challenged to create stop-motion films with the toys.
The industry's hottest news from the week ending August 3rd.
The First Builders range is packaged in 'clever' PVC-free bags.
Five limited edition Moshlings are available for kids to redeem at Tesco stores.
Higher product shipments in pre-school and boys construction sectors help boost firm.
Zingy and Optimus Prime get our readers talking for the week ending July 20th.
Website gets an improved web store interface and fresh design.
Mega expects new video game-based line to perform "extremely well".
Takes over London taxis in year-long advertising push.
The new celeb mum will promote Mega Bloks First Builders in a year-long partnership.
Eight-month campaign will include competitions, ads and editorial content.
The most popular articles from the week ending June 8th.
Firm revamps competition to find the UK's No.1 'bloke' which will run for two and a half months.
25% off all Power Rangers Samurai products at Smyths; Toy giveaways in Irish Daily Star.
The toy maker beats market expectations with 14 per cent sales growth.