The Bratz case takes a strange turn as Mattel is accused of spying at Toy Fairs.
She-Ra's 25th anniversary year sees the firms roll out commemorative programmes.
A US judge has set a date for the next instalment of the MGA versus Mattel legal drama.
Firm sees increased sales for Barbie and Hot Wheels and a strong start for Toy Story 3 line.
Barbie continues to explore new areas with a new innovative doll for the tween market.
A movie of Rock 'em Sock 'em Robots is in the pipeline according to film sources.
International President Bryan Stockton says he is optimistic about toy demand ahead of Q4.
Firm to launch a range of boys’ bicycles, trikes and scooters with Mattel brand.
The company has taken over the news section of the site to highlight its Fisher-Price brand.
New licensing partnership with Paramount sees firm launch limited edition doll.
Classic Media relaunches iconic property and signs firm as master toy.
Firm opts to extend its existing master toy licensing deal with Batman owner DC.
Lifestyle marketing campaign focuses on doll’s various career-based outfits.
Firms unveil exclusive behind the scenes interview with star of the new movie, Ken.
Moonscoop completes licensing deal with the firm, for the new Wild Grinders animated TV series.
Firm teams up with government organisation to launch the blog, based on the new Computer Engineer Barbie.
Firm is seeking a creative designer to join its Mattel Brands Consumer Products team.
Bob Eckert has outlined the firm's expectations during a presentation to analysts.
Partnership will see the firm take on headline commercial sponsor position at the events over two years.
The Hot Wheels TV series is up for three awards in the Daytime Emmy Awards.