For the first time ever, fans will be able to literally step inside Barbie's world.
Roksanda Ilincic will present a virtual house in collaboration with SHOWstudio.
22-minute film jam-packed with stunts has already racked up 60,000 views in just a few days.
Michael Hick promoted having worked at the company for five years.
New marketing push will take in social media channels and a tour, as Mattel continues to build brand.
Global brand marketing director PJ Lewis on the science behind Mattel's popular dolls.
One Direction star plays board game and tweets about it to his 12 million Twitter followers.
Worldwide gross sales for 'Other Girls Brands' rise 56 per cent in Q1, driven by Monster High.
Car toy brand has a "phenomenal" start to the year with double-digit growth.
Heavyweight push takes in viral, experiential, TV and social media.
Life-size characters to tour TRU and Smyths stores across the country.
Mattel's global activity for boys action hero starts with new website.
Birthday Wishes Barbie Doll is priced at £39.99 in the UK.
Gets new look for 2013 with competitions, fresh online episodes and more.
Parents could "see through a baby's eyes" at Baby Show; Apptivity toys shown off.
Celebrities gather in London for the launch of the Barbie in the Pink Shoes movie.
Mattel's toy line sees retail sales rise 61 per cent year on year.
Product lets girls "try on" virtual make-up using Augmented Reality.
108 skus launching in US, UK, Canada, Australia, Germany, Japan and Italy; more products due in autumn.
Well, sort of. A new Facebook campaign will show fans where Barbie moves to.