Entries in ‘mattel’ (509)

IN PICTURES: Real life Barbie Dreamhouse
17th May 2013, 11:33am

News: IN PICTURES: Real life Barbie Dreamhouse

For the first time ever, fans will be able to literally step inside Barbie's world.

Fashion designer to create Barbie's new Dreamhouse
13th May 2013, 9:17pm

News: Fashion designer to create Barbie's new Dreamhouse

Roksanda Ilincic will present a virtual house in collaboration with SHOWstudio.

VIDEO: Watch the Hot Wheels movie here
13th May 2013, 11:20am

News: VIDEO: Watch the Hot Wheels movie here

22-minute film jam-packed with stunts has already racked up 60,000 views in just a few days.

New Sales Director for Mattel UK and Ireland
10th May 2013, 9:06am

News: New Sales Director for Mattel UK and Ireland

Michael Hick promoted having worked at the company for five years.

VIDEO: Hot Wheels hunts World's Best Driver
2nd May 2013, 12:56pm

News: VIDEO: Hot Wheels hunts World's Best Driver

New marketing push will take in social media channels and a tour, as Mattel continues to build brand.

Monster High: Anatomy of a blockbuster
1st May 2013, 9:00am

News: Monster High: Anatomy of a blockbuster

Global brand marketing director PJ Lewis on the science behind Mattel's popular dolls.

Harry Styles boosts Scrabble brand
23rd April 2013, 11:13am

News: Harry Styles boosts Scrabble brand

One Direction star plays board game and tweets about it to his 12 million Twitter followers.

Mattel pleased by
18th April 2013, 10:59am

News: Mattel pleased by "strong results" in Europe

Worldwide gross sales for 'Other Girls Brands' rise 56 per cent in Q1, driven by Monster High.

VIDEO: Matchbox turns 60 with new TV ad
11th April 2013, 11:09am

News: VIDEO: Matchbox turns 60 with new TV ad

Car toy brand has a "phenomenal" start to the year with double-digit growth.

Scrabble shake up as Mattel unveils new look
9th April 2013, 11:12am

News: Scrabble shake up as Mattel unveils new look

Heavyweight push takes in viral, experiential, TV and social media.

Disney-Pixar's Cars ready for retail road trip
26th March 2013, 11:14am

News: Disney-Pixar's Cars ready for retail road trip

Life-size characters to tour TRU and Smyths stores across the country.

Max Steel website kicks off marketing campaign
12th March 2013, 10:47am

News: Max Steel website kicks off marketing campaign

Mattel's global activity for boys action hero starts with new website.

Barbie celebrates 54th birthday with special doll
11th March 2013, 10:52am

News: Barbie celebrates 54th birthday with special doll

Birthday Wishes Barbie Doll is priced at £39.99 in the UK.

New Team Hot Wheels site
4th March 2013, 10:43am

News: New Team Hot Wheels site "strengthens brand presence"

Gets new look for 2013 with competitions, fresh online episodes and more.

Fisher-Price unveils adult-sized Baby Bouncer
25th February 2013, 3:59pm

News: Fisher-Price unveils adult-sized Baby Bouncer

Parents could "see through a baby's eyes" at Baby Show; Apptivity toys shown off.

Barbie movie tops Amazon pre-order chart
25th February 2013, 11:38am

News: Barbie movie tops Amazon pre-order chart

Celebrities gather in London for the launch of the Barbie in the Pink Shoes movie.

WWE bags top three slot in action figures sector
22nd February 2013, 11:15am

News: WWE bags top three slot in action figures sector

Mattel's toy line sees retail sales rise 61 per cent year on year.

US TOY FAIR: Barbie digital mirror wows visitors
13th February 2013, 11:41am

News: US TOY FAIR: Barbie digital mirror wows visitors

Product lets girls "try on" virtual make-up using Augmented Reality.

US TOY FAIR: Fisher-Price debuts first Thomas wooden railway line
11th February 2013, 11:46am

News: US TOY FAIR: Fisher-Price debuts first Thomas wooden railway line

108 skus launching in US, UK, Canada, Australia, Germany, Japan and Italy; more products due in autumn.

US: Barbie's $25m Dreamhouse
7th February 2013, 11:37am

News: US: Barbie's $25m Dreamhouse "up for sale"

Well, sort of. A new Facebook campaign will show fans where Barbie moves to.

509 articles