DRI Licensing

Entries in ‘mattel’ (172)

OPINION: Observations from a toy veteran
2nd March 2010, 11:32am

News: OPINION: Observations from a toy veteran

In his new regular column, Jon Salisbury looks back at his 25 years in the industry...

NPD: Success for toys amid last year's economic crisis
1st March 2010, 11:47am

News: NPD: Success for toys amid last year's economic crisis

A look back over 2009 shows a market of two halves...

TV/DVD launches aid Mattel brands
25th February 2010, 11:54am

News: TV/DVD launches aid Mattel brands

CGI TV show to bolster Battle Force range as new Barbie DVD lifts iconic line.

Eckert cashes in on Mattel shares
23rd February 2010, 11:45am

News: Eckert cashes in on Mattel shares

The Chairman and CEO has sold 144,388 of his shares in the company.

US TOY FAIR: Mattel unveils Barbie's latest career move
22nd February 2010, 11:46am

News: US TOY FAIR: Mattel unveils Barbie's latest career move

The 125th and 126th career dolls see Barbie become a news anchor and computer analyst.

Mattel loses 'Mr Barbie'
2nd February 2010, 11:05am

News: Mattel loses 'Mr Barbie'

Richard Dickson, the man who was at the helm of the Barbie brand globally for Mattel, is leaving the firm.

Christmas bonanza boosts Mattel
29th January 2010, 11:31am

News: Christmas bonanza boosts Mattel

Firm reports an 86 per cent rise in profit for the fourth quarter, ended December 31st.

TOY FAIR DAILY: Hit unveils Thomas 65th anniversary plans
26th January 2010, 5:40pm

News: TOY FAIR DAILY: Hit unveils Thomas 65th anniversary plans

New partners, new products, new content and new events for the pre-school brand.

TOY FAIR DAILY: Fisher-Price links with Chorion
26th January 2010, 8:58am

News: TOY FAIR DAILY: Fisher-Price links with Chorion

Firm signs as master toy for new animated property, The Octonauts; New product slated to launch in the UK and France in 2011

Mattel storms back for 2010
20th January 2010, 11:46am

News: Mattel storms back for 2010

Toy Story 3 leads stellar product line-up as firm eyes record-breaking year.

Mattel hijacks toy trade leader
7th January 2010, 1:00pm

News: Mattel hijacks toy trade leader

Record-breaking traffic followed by first ever site takeover for ToyNews-Online.biz

Mattel unveils WWE line
5th January 2010, 12:00pm

News: Mattel unveils WWE line

Mattel launches the new toy line targeted at both kids and collectors.

Mattel unveils Avatar line-up
17th December 2009, 11:46am

News: Mattel unveils Avatar line-up

As the movie hits the big screen, the firm introduces a range of toys featuring i-TAG technology.

Mattel and Tomy strike Thomas deal
16th December 2009, 10:05am

News: Mattel and Tomy strike Thomas deal

The agreement grants Fisher-Price an exclusive licence to Trackmaster earlier than originally planned.

Mattel scoops Secret Saturdays
11th December 2009, 11:45am

News: Mattel scoops Secret Saturdays

Firm signs as master toy for the fantasy adventure series.

BRATZ/BARBIE: Appeal court weighs up case
10th December 2009, 11:46am

News: BRATZ/BARBIE: Appeal court weighs up case

US appeals court suspends order to transfer Bratz ownership to Mattel.

Mattel signs charity cheque
3rd December 2009, 11:30am

News: Mattel signs charity cheque

Mattel UK has handed over £12,000 to children's charity The Me2 Club.

HERO PRODUCT: Mattel/Fisher-Price
1st December 2009, 11:44am

News: HERO PRODUCT: Mattel/Fisher-Price

As the new master toy for Thomas and Friends, Mattel has big plans for the pre-school brand...

CAMPAIGN OF THE MONTH: Waybuloo
30th November 2009, 11:44am

News: CAMPAIGN OF THE MONTH: Waybuloo

We find out about Mattel's plans for the toy line in the run-up to Christmas.

Mattel unveils Barbie album
24th November 2009, 11:49am

News: Mattel unveils Barbie album

Firm teams up with Universal Music TV to launch compilation album Barbie – let’s all party.

172 articles