Our exclusive NPD data shows Transformers has taken the number one property spot for July.
The firm is pulling around 1.6 million role-play workshop sets and trucks sold over the past 15 years due to a choking hazard.
Annual sales put the toy at the top of the charts as the UK’s best selling car.
Company behind the iconic yellow and red Cozy Coupe has enjoyed its strongest March in almost a decade.
US Consumer Product Safety Commission finds toy mobile phones pose choking hazard.