Firm sees increased sales for Barbie and Hot Wheels and a strong start for Toy Story 3 line.
.jpg?i=1277290166 "Chitech joins Hot Wheels line-up")
Firm to launch a range of boys’ bicycles, trikes and scooters with Mattel brand.
The Hot Wheels TV series is up for three awards in the Daytime Emmy Awards.
Deal will see Chitech produce a range of wheeled toys for the two properties.
Firm announces profit of $21.5 million, up 82 per cent from $11.8 million last year.
First 'race' in marketing campaign set to take place on Cartoon Network this weekend.
Mattel is working with Nelvana to create a new animated series based on Hot Wheels.
A raft of Mattel brands continue to grow outside of the toy aisle, as licensing partnerships are signed and extended.
Firm turns to automotive industry to design and create Hot Wheels die-cast vehicles.
