DRI Licensing

Entries in ‘hot wheels’ (6)

Mattel links with Chitech for Barbie and Hot Wheels lines
17th November 2009, 11:50am

News: Mattel links with Chitech for Barbie and Hot Wheels lines

Deal will see Chitech produce a range of wheeled toys for the two properties.

Mattel reports rise in Q2 profit
17th July 2009, 5:55pm

News: Mattel reports rise in Q2 profit

Firm announces profit of $21.5 million, up 82 per cent from $11.8 million last year.

Mattel revs up for Formula Hot Wheels season
29th May 2009, 4:34pm

News: Mattel revs up for Formula Hot Wheels season

First 'race' in marketing campaign set to take place on Cartoon Network this weekend.

Hot Wheels gets animated
14th October 2008, 3:13pm

News: Hot Wheels gets animated

Mattel is working with Nelvana to create a new animated series based on Hot Wheels.

NEW YORK O8: Mattel expands licensing partnerships
11th June 2008, 5:38pm

News: NEW YORK O8: Mattel expands licensing partnerships

A raft of Mattel brands continue to grow outside of the toy aisle, as licensing partnerships are signed and extended.

Mattel challenges designers
31st October 2007, 10:29am

News: Mattel challenges designers

Firm turns to automotive industry to design and create Hot Wheels die-cast vehicles.

6 articles