DRI Licensing

Entries in ‘hasbro’ (124)

Bond sale shrinks Hasbro debt
10th March 2010, 11:33am

News: Bond sale shrinks Hasbro debt

Hasbro has sold $500m of bonds as part of its debt reduction plan.

OPINION: Observations from a toy veteran
2nd March 2010, 11:32am

News: OPINION: Observations from a toy veteran

In his new regular column, Jon Salisbury looks back at his 25 years in the industry...

NPD: Success for toys amid last year's economic crisis
1st March 2010, 11:47am

News: NPD: Success for toys amid last year's economic crisis

A look back over 2009 shows a market of two halves...

Hasbro jacks up Tonka line
25th February 2010, 11:54am

News: Hasbro jacks up Tonka line

Iconic brand revitalised by new customisable Mod Machines range and heavyweight marketing.

Hasbro returns to Brand Licensing Europe
17th February 2010, 11:54am

News: Hasbro returns to Brand Licensing Europe

Firm returns to show after six-year absence; Hallmark and Paramount also on board.

US TOY FAIR: Robert Downey Jr. attends Iron Man 2 preview
16th February 2010, 11:44am

News: US TOY FAIR: Robert Downey Jr. attends Iron Man 2 preview

The actor arrived at Hasbro's Toy Fair showroom for an Iron Man 2 preview event with the firm's retail partners.

Hasbro sales up 12 per cent
8th February 2010, 1:49pm

News: Hasbro sales up 12 per cent

Firm reports stronger-than-expected quarterly profit, due largely to sales of the Transformers range

FEATURE: Cast Iron certs
3rd February 2010, 10:54am

News: FEATURE: Cast Iron certs

With Iron Man 2 leading the charge, there is lots happening at Hasbro this year...

TOY FAIR DAILY: Hasbro to continue as ITNG master toy
27th January 2010, 9:59am

News: TOY FAIR DAILY: Hasbro to continue as ITNG master toy

Firm's global master toy licence for BBC Worldwide’s In the Night Garden has been renewed

Further staff moves at Hasbro
20th January 2010, 11:43am

News: Further staff moves at Hasbro

A new UK & Ireland sales director is recruited as a reshuffle is announced in the marketing department.

Hasbro unveils new TV channel
15th January 2010, 11:44am

News: Hasbro unveils new TV channel

Firm reveals official brand and logo for its new joint venture children's network with Discovery Communications.

US: Hasbro hires Global Brand Leader for pre-school
14th January 2010, 11:44am

News: US: Hasbro hires Global Brand Leader for pre-school

Firm selects Jerry Perez as SVP and Brand Leader for its worldwide pre-school business.

Hasbro shuffles UK management
11th January 2010, 10:28am

News: Hasbro shuffles UK management

Hasbro has new UK senior management, after the firm reshuffled its European personnel.

Hasbro to sue Atari
18th December 2009, 10:44am

News: Hasbro to sue Atari

Firm claims Atari violated its licensing agreement for Hasbro's Dungeons & Dragons games.

Hasbro continues Cluedo anniversary campaign
9th December 2009, 11:45am

News: Hasbro continues Cluedo anniversary campaign

In the next chapter of the celebrations, firm produces viral with the Crime Writer's Association.

Hasbro grabs Sesame Street
8th December 2009, 11:46am

News: Hasbro grabs Sesame Street

Firm signs as a toy partner with Sesame Workshop from 2011.

Sony to make a film of Risk
5th November 2009, 11:49am

News: Sony to make a film of Risk

Sony Pictures has acquired the film rights to Hasbro's board game.

Cluedo celebrates 60th
30th October 2009, 11:50am

News: Cluedo celebrates 60th

Hasbro launches nationwide campaign to back milestone anniversary for brand.

Hasbro searches for Cranium Dream Team
27th October 2009, 11:47am

News: Hasbro searches for Cranium Dream Team

Marketing agency RPM creates online campaign for Cranium Wow in the run up to Christmas.

Transformers boosts Hasbro's Q3 profits
20th October 2009, 11:50am

News: Transformers boosts Hasbro's Q3 profits

Net sales decrease slightly, but profits are up 11 per cent, due mainly to Transformers and GI Joe.

124 articles