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Partnership will see the firm take on headline commercial sponsor position at the events over two years.

Retailer partners with NVCP to launch an in-store summer retail campaign for the evergreen property.

Firm signs deal with Classic Media, joining Fisher-Price in the line-up for the pre-school property.

Hit Entertainment selects the firm as global master toy licensee for the pre-school property.

Mattel's Fisher-Price has launched a range of iPhone apps based on its classic pre-school lines.

Property is named as the number one new pre-school property in 2009.

Firm signs as master toy for new animated property, The Octonauts; New product slated to launch in the UK and France in 2011

As the new master toy for Thomas and Friends, Mattel has big plans for the pre-school brand...

We find out about Mattel's plans for the toy line in the run-up to Christmas.

Firm finally draws a line under the lead paint recalls which began in 2007.

Our exclusive NPD data shows Transformers has taken the number one property spot for July.

The two firms join to introduce the new Fisher-Price Farm Play-set through flagship Busy Bees nurseries.

Pre-school show reaches three million in ratings in the first eight weeks of broadcast.

Lego is the most powerful toy brand according to the latest Superbrands survey.

US Consumer Product Safety Commission said firm will pay a $2.3 million penalty to settle allegations.

Actress Maggie Gyllenhaal unveiled the new Fisher-Price Precious Planet collection at Central Park Zoo.

Fisher-Price is to become the worldwide master toy licensee for Hit Entertainment's Thomas & Friends.

Shopping trips are down by 8.5 per cent year-on-year, while online searches for toys double.

Number one in the infant and pre-school category, we find out Mattel's plans for Fisher-Price.