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Electronic toy firm allows a baby's giggle to be used as sound effect on an upcoming product.
Retailer offers a different toy discount each day up to Christmas.
"This kind of advertising has to be taken advantage of," retailers tell ToyNews.
Twitter and Facebook will be a key part of Playmobil UK's communications this year.
The latest innovation allows e-commerce sites to offer lists of gifts based on likes and discussions.
Firm celebrates the arrival of two Giant Pandas at Edinburgh Zoo, with competition to win WWF plush.
Entertainment One Family has given its core brands a new website and Facebook pages.
New software allows retailers sell their wares on the social network.
The electronic learning company launches a competition with Mother and Baby magazine.
Marketing Director at 1000heads, James Whatley, gives his tips for social media marketing.
More and more frequently different brands are getting involved with social media both for launching their latest products and also building long term advocacy.
Firm ties with Hasbro to offer free social gaming version of the iconic brand.
Mattel's popular Apples to Apples Facebook game has been launched in the UK.
All your toy industry news across more channels than ever before.
Firm launches game on social networking site as part of 25th anniversary celebrations.
Pre-school ranges will be promoted using Toys R Us social media initiative.