This month, Dubit asks kids about video games and consoles.
ToyNews' partner has appointed two new staff member to its growing research division.
.jpg?i=1329129281 "Talk of the playground: Superhero Battle Royale")
Dubit asks kids about their favourite superheroes and related toys.
.jpg?i=1324467805 "Talk of the playground: Tablets")
Dubit asks kids about awareness and usage of tablets and touch screen phones.
Most popular was Disney's Club Penguin, with 32 per cent owning a toy based on the property.
Toys are most popular with seven to eights, while older kids turn to electronic entertainment.
Our most-read stories for the week ending October 21st.
32 per cent of children surveyed by research firm Dubit owned toys from the BBC show.
Our exclusive data from Dubit reveals that Harry Potter and Transformers are most popular summer movie toy licences.
Social Media, virtual worlds and online games don’t have to be seen as the toy market’s enemy, argues Matthew Warneford. He explains how toys can profit from the online world.
