DRI Licensing

Entries in ‘barbie girls’ (2)

New business model for Barbie Girls
4th April 2008, 5:30pm

News: New business model for Barbie Girls

Subscription model to launch from next month, giving subscribers new and exclusive content.

Mattel signs BB twins in ad deal
7th November 2007, 10:15am

News: Mattel signs BB twins in ad deal

The firm's latest marketing campaign for the Barbie Girls MP3 Player airs on TV today.

2 articles