For the first time ever, fans will be able to literally step inside Barbie's world.
Roksanda Ilincic will present a virtual house in collaboration with SHOWstudio.
Birthday Wishes Barbie Doll is priced at £39.99 in the UK.
Firm excited by construction toys after strong growth in the US.
A real-life Barbie, free figure promotion and special displays on show in-store on March 9th.
Celebrities gather in London for the launch of the Barbie in the Pink Shoes movie.
Product lets girls "try on" virtual make-up using Augmented Reality.
Well, sort of. A new Facebook campaign will show fans where Barbie moves to.
Mattel's property helps sales of its 'other girls brands' rise 57 per cent; Barbie falls four per cent.
New construction range offers girls "a completely new Barbie play experience".
Our most read news from the week ending January 11th.
Lucy Miller gets her design brought to life; presented by Barbie herself.
Multi-territory deal covers UK, Eastern Europe, Russia, Scandinavia, Nordics and Middle East.
Allows users to take over 200 pictures and display them on Barbie’s LCD shirt screen.
Guinness World Records recognises German woman's 15,000 doll collection.
Mattel: "We are seeing some fantastic momentum around the fashion doll category."
Doll range up 18 per cent YTD, while Batman toys “doing great”, says UK general manager; new IP on the way…
Mattel names the Barbie Intercom Telephone as the brand's best licensed product in Europe.
New range is led by swimming champion, along with tennis player, rhythmic gymnast and athlete.
