DRI Licensing

Entries in ‘barbie’ (31)

US TOY FAIR: Mattel unveils Barbie's latest career move
22nd February 2010, 11:46am

News: US TOY FAIR: Mattel unveils Barbie's latest career move

The 125th and 126th career dolls see Barbie become a news anchor and computer analyst.

Mattel loses 'Mr Barbie'
2nd February 2010, 11:05am

News: Mattel loses 'Mr Barbie'

Richard Dickson, the man who was at the helm of the Barbie brand globally for Mattel, is leaving the firm.

Mattel unveils Barbie album
24th November 2009, 11:49am

News: Mattel unveils Barbie album

Firm teams up with Universal Music TV to launch compilation album Barbie – let’s all party.

Mattel links with Chitech for Barbie and Hot Wheels lines
17th November 2009, 11:50am

News: Mattel links with Chitech for Barbie and Hot Wheels lines

Deal will see Chitech produce a range of wheeled toys for the two properties.

Now Barbie teams with Christian Louboutin
16th November 2009, 10:56am

News: Now Barbie teams with Christian Louboutin

Famous shoe designer customises three dolls, on sale exclusively at Net-A-Porter.com.

NPD: Barbie knocks Peppa off top five
6th November 2009, 11:50am

News: NPD: Barbie knocks Peppa off top five

Our exclusive NPD data shows Lego City and Barbie have joined the top five properties.

Inaugural Barbie store wins accolade
26th October 2009, 11:48am

News: Inaugural Barbie store wins accolade

Global flagship store has won the Best International Retail Interior 2009 at the Retail Interiors Awards.

Mattel gets behind Fashionistas line
7th October 2009, 11:19am

News: Mattel gets behind Fashionistas line

Mattel is backing its new Barbie Fashionistas range with a major cross-platform marketing campaign.

Mattel kicks off new Barbie film blitz
23rd September 2009, 2:23pm

News: Mattel kicks off new Barbie film blitz

The Three Musketeers supported with celeb premiere, plus book giveaway with The Express.

Barbie stars in her first music video
1st September 2009, 11:22am

News: Barbie stars in her first music video

Mattel kicks off marketing campaign for its latest doll range with a re-make of 90s hit Barbie Girl.

Mattel reports rise in Q2 profit
17th July 2009, 5:55pm

News: Mattel reports rise in Q2 profit

Firm announces profit of $21.5 million, up 82 per cent from $11.8 million last year.

MGA switches lawyers for appeal
10th July 2009, 11:55am

News: MGA switches lawyers for appeal

MGA latest move in its ongoing Bratz case has been to change its legal team again.

BARBIE: Through the years
9th March 2009, 11:36am

News: BARBIE: Through the years

Since 1959, Barbie has seen many changes to her look, taking her cue from cultural trends...

BARBIE: Golden Girl
9th March 2009, 11:19am

News: BARBIE: Golden Girl

ToyNews takes a look back at Barbie's history and its association with fashion and style.

BARBIE: Mattel kicks off anniversary campaign
9th March 2009, 10:49am

News: BARBIE: Mattel kicks off anniversary campaign

Today is Barbie's 50th birthday and Mattel's anniversary campaign is already in full swing.

Mattel plans Barbie flagship store
20th February 2009, 10:15am

News: Mattel plans Barbie flagship store

Firm expected to open its first Barbie flagship store in Shanghai next month.

BRATZ/BARBIE: Judge to opt for royalty payment?
20th November 2008, 10:51am

News: BRATZ/BARBIE: Judge to opt for royalty payment?

A decision on the future revenue from MGA’s Bratz dolls in the ongoing copyright case is expected this week.

MATTEL: New Barbie campaign announced
6th August 2008, 10:59am

News: MATTEL: New Barbie campaign announced

Mattel has teamed up with Turner Media Innovations to promote Barbie Life.

BRATZ/BARBIE: Eckert takes the stand
2nd July 2008, 11:08am

News: BRATZ/BARBIE: Eckert takes the stand

Mattel CEO is the latest high profile figure to take the stand in the Bratz/Barbie trial.

BRATZ/BARBIE CASE:  Ads sparked Bratz creation
20th June 2008, 11:17am

News: BRATZ/BARBIE CASE: Ads sparked Bratz creation

Bratz creator says magazine ads influenced the creation of Bratz.

31 articles