Toy beats Transformers, Barbie and Star Wars to the top spot in survey by Firebox.
Firm sees increased sales for Barbie and Hot Wheels and a strong start for Toy Story 3 line.
New licensing partnership with Paramount sees firm launch limited edition doll.
Lifestyle marketing campaign focuses on doll’s various career-based outfits.
Firms unveil exclusive behind the scenes interview with star of the new movie, Ken.
Firm teams up with government organisation to launch the blog, based on the new Computer Engineer Barbie.
The traditional toys market saw value sales up nine per cent year-to-date in February.
January saw a positive start to 2010 with the total traditional toy market up three per cent in value versus 2009.
Barbie's latest DVD movie hits stores this week, backed by a cross-platform ad campaign.
Firm continues promotion of Barbie as a lifestyle brand with new range in Selfridges.
.jpg?i=1266838937 "US TOY FAIR: Mattel unveils Barbie's latest career move")
The 125th and 126th career dolls see Barbie become a news anchor and computer analyst.
.jpg?i=1265109358 "Mattel loses 'Mr Barbie'")
Richard Dickson, the man who was at the helm of the Barbie brand globally for Mattel, is leaving the firm.
Firm teams up with Universal Music TV to launch compilation album Barbie – let’s all party.
Deal will see Chitech produce a range of wheeled toys for the two properties.
Famous shoe designer customises three dolls, on sale exclusively at Net-A-Porter.com.
Our exclusive NPD data shows Lego City and Barbie have joined the top five properties.
Global flagship store has won the Best International Retail Interior 2009 at the Retail Interiors Awards.
Mattel is backing its new Barbie Fashionistas range with a major cross-platform marketing campaign.
The Three Musketeers supported with celeb premiere, plus book giveaway with The Express.
Mattel kicks off marketing campaign for its latest doll range with a re-make of 90s hit Barbie Girl.
