Vivid inks Crayola deal

Vivid will show the new Crayola 2006 line up at Excel in January, while all spring marketing plans for Crayola products will be maintained, including the brand launch of the US product, Colour Wonder.

“Vivid is excited and privileged to be entrusted with managing one of the truly great brands in the toy, and art and stationery business,” said Vivid CEO, Nick Austin (above).   “We will bring fresh energy and investment to the Crayola brand for British and Irish customers through powerful TV advertising and promotion investment, as well as joint-venture product development."

“We’re thrilled to join with the number one toy distributor in the UK and Ireland and are looking forward to exciting marketing and sales successes for the Crayola brand from Vivid,” said Binney & Smith Europe General Manager, Rick Stringer. “With their in-house marketing and sales expertise and extensive knowledge of the marketplace, we know they will be able to grow and extend the brand successfully.”