THE TOYOLOGIST: Feeling Festive

"At no time in the past decade has the Christmas bug begun to bite quite so quickly as it has done this year.

The trend to giving the yuletide season a kick-start early in the year was a bloody brilliant idea when the original Christmas In July was formed a few years back by the Evolution PR crew. They should’ve trade-marked it.

I’ve thirty plus events celebrating various retail outlets Christmas offerings to attend over the next two weeks. Am I complaining? No I am not."

Click here to read Peter Jenkinson's column in full.