BRAND FOCUS: Go Mini

How has the Go Mini range been received by retailers since the Toy Fair launch?

Our retail partners have taken to the brand as much as we have. Let’s face it, this is an iconic name and our collection is instantly recognisable. Everyone understands that this is a vehicle collection that will be as well received by the parents as it will be by the children who want to play with it. This positive reception has been echoed globally and we have recently announced an exclusive deal with TRU in the US.

When will the line hit shelves?

Late July will see the first 18 styles go on sale – it’s an impressive launch collection.

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