Winning Moves launches Top Trumps 3D
Tuesday, 23rd June 2009 at 11:52 am
The new version was launched at Hamleys, heralding the first major change to the format since it hit shelves in 1977.
Winning Moves collaborated with 3D production company, Inition to insert a 3D device. Players simply hold the cards in front of a web cam and the new technology will take them on a 3D interactive adventure through the pack.
The first Top Trumps game to go 3D is a Bugs pack where a life-size tarantula will do a variety of things such as dance and jump up and down in the palm of your hand.
The following 3D packs will be available over the next month: Horrible Histories, WWE, Transformers: Revenge of the Fallen, Star Trek, Ben 10 Alien Force and Spongebob Squarepants.
Nik Battersby, head of product development at Winning Moves said: "Top Trumps has always been about facts, stats and fantastic images - and now you can marvel at our new themed 3D packs as they magically erupt into life.
"These new 3D versions give kids the chance to explore topical and educational subjects that bit deeper - as well as have fun as creepy crawlies dance up and down in the palm of your hand.
“As every parent knows, today's generation of children - and even tots - are becoming more and more adept and comfortable with technology and they are used to being captivated by amazing graphics. So what we have done here is bring the action into real life."
Stuart Cupit, managing director of Inition commented: “Through the use of MagicSymbol technology we have been able to add a whole new dimension to a classic game.
"Combining real time real footage with computer animations has allowed us to bring this popular card game to life and we are looking forward to delivering a wide range of interactive content which literally leaps out of the player’s hands”.
3D packs will be available to buy at Hamleys, Debenhams, Tesco, Waterstones, Toys R Us, Sports Direct, Amazon, HMV and all good toy stores.
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