Why UK inventors will benefit from US Toy Fair's 'Creative Factor'

Brett Klisch

By Brett Klisch

February 12th 2015 at 12:35PM
UPDATED February 13th 2015 at 12:18PM
Why UK inventors will benefit from US Toy Fair's 'Creative Factor'

Brett Klisch, owner of Peru Meridian Studios and host of the Creative Factor, explains why game and toy inventors from the UK and Europe should think about attending New York Toy Fair for the drop-in learning programme.

The 112th North American International Toy Fair (14th to 17th February 2015 in New York City) will see the launch of hundreds of thousands of brand-new toys and games as well as provide attendees with plenty of enriching educational and networking opportunities.

Among them is the Creative Factor, a free, focused training programme for inventors and designers to help nurture and support the creative spirit of the global toy industry.

Initially geared towards sculpting and prototyping demos on the show floor, Creative Factor programming has grown significantly since it was launched at Toy Fair over a decade ago.

For those visiting for the first time, the Creative Factor workshops take place throughout the four day marketplace and are designed for all creative types in the industry, from designers and inventors to entrepreneurs.

The presentations cover a range of topics from 3D printing for toy production and licensing, to sourcing in Asia and managing a successful campaign on Kickstarter, the world's largest funding platform for creative projects. Information and techniques for marketing new products in the US will also be particularly useful for UK visitors looking to expand their offering to the American marketplace.

Creative Factor offers a host of networking events, classes, panel sessions, and art and tech demos for creative companies.

What’s great about the programme is that it’s open to anyone and everyone from the creative side of the toy industry, whether you are a newbie who’s just ‘getting their feet wet’ or a seasoned professional looking for an update on the latest developments. In addition to details available on Toy Fair’s official website, you can also visit the Creative Factor micro-site hosted by Brett Klisch.

Another New York Toy Fair first is the special screening of the documentary ‘I Am Big Bird: the Caroll Spinney Story” on Monday, February 16th.  

This amazing documentary chronicles the life of Caroll Spinney, who brought Sesame Street’s Big Bird to life and still at the age of 81, puts on the costume and gives life to this enduring and beloved character. This memorable evening will take place at the AMC Theatre on West 42nd Street between Broadway & 8th Avenue. Tickets are available through the U.S. Toy Industry Association (TIA) and range in price from $25 USD for general admission, or $125 USD which includes a pre-show VIP Reception. 

Mr. Spinney, along with Debra Spinney and directors Dave LaMattina and Chad N. Walker, will be in attendance and will host a Q&A after the show.

TIA is also hosting a Designer/Inventor Networking Breakfast on Sunday morning, which will be a great opportunity for UK visitors to chat with fellow industry creatives and for new inventors to expand their contacts with other people in the industry.  

Creative Factor offers up a group of seasoned professionals who are on-hand to help those that are new to the business, but also for industry veterans who want to discover new tools and techniques for developing great products. We look forward to welcoming UK inventors and designers to this year’s show and supporting them in their quest to expand their networks and abilities.

The 112th American International Toy Fair will take place February 14-17, 2015 in New York City.

More information about all Toy Fair educational, networking and after-hours activities can be found at www.ToyFairNY.com