COUNTER INSURGENT: Toymaster 2012

Lewis Tyler

By Lewis Tyler

July 13th 2012 at 10:30AM
COUNTER INSURGENT: Toymaster 2012

Our mystery retail columnist shares their view of this year's show...

Another year passes for the Toymaster show, and what a show it was.

At last the sun came out and sent the marquee into hot temperatures, and whoever had the brilliant idea of the ice cream van made it bearable. I did suggest Flair should pay for all the ice creams as sponsorship for the Sylvanian Families Ice Cream Van, but I believe that fell on deaf ears.

Once again the event proved what a vital cog it is in the toy calendar now. The unveiling of Furby and many other toys made it so important for the indies to see the latest ideas. 

It was good to see the Toy Fair refuseniks there as well. There was a great buzz all through the day and the night.

Things got rocking with a great birthday bash for [Toymaster operations manager] Yogi Parmar, and Hasbro proved to make the hit of the night with the Nerf Guns. Perhaps the only downside was Wetherspoons having so many beers to choose from.

As the Olympics approach, we all hope the predicted big boom in spending will find its way into toy shops. Hopefully some sunshine will help sell the pools we bought last year. Or was it the year before?

 

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