Features

So far in his new column, ToyNews' Inside Trader, Steve Reece, has looked at the future of toy products and marketing, now he looks at retail and how it will evolve.

Well another year gone by and once again retailers manage to shoot themselves in the foot by telling consumers they're being ripped off if they buy toys at full price.

This column was penned in early December and I haven’t got a crystal ball, so the final outcome of Xmas 2011 is still a mystery to me. But it doesn’t stop any of us making an educated guess about what the future might hold...