The Esdevium Games marketing exec tells us about the things he likes the most.
.jpg?i=1316600832 "Generation Media's response to UNICEF report")
Among the general stories of doom and gloom last week, you may have read the article on the BBC website entitled ‘Our children need time not stuff’ inspired by a UNICEF report.
We all know toy licences are big business both in the US and abroad. In the US, about 30 per cent of all toy sales are made on the back of a licence or about $6 billion at retail.
