Peter Jenkinson visits the kid friendly London festival.
As a consumer and trade journalist there might well be a chance that I’ve been a tad spoilt this past decade.
Generally, when it comes to seeing brand new stuff, us journos get a chance to squeeze in before the masses just so we can run off and report on said stuff to get even more people interested in stuff which we’ve just seen, first – I consider it a privilege.
The trouble comes when there’s something I’m desperate to go to but it involves getting down with the crowds – no special treatment, no free transport, just turn up with the masses and make your way to your destination on your own – I already admitted I’d been spoilt.
The weekend in question was a scorcher in the capital, even non-tourists were dipping in the Trafalgar Square fountains, and it was the culmination of a lot, I mean a gigantic amount of planning that went into one of the newest festivals on the scene – Lollibop, which takes place in Regents Park.
Knowing there’d be loads of folk taking advantage of this 30 plus degree heat for the three day festival we went along, with the promise of Rastamouse on stage enough to make me brave the Circle line in such heat.
What an amazing execution of an event, laid out around their sizeable allocated park space was an unbelievably eclectic yet reliable array of entertainment - more than enough to please even the hardest of task masters: my daughters.
From a central stage where Dick and Dom were performing their bogey song and a Carousel Bar that actually goes around and you sit on the fairground horses as they spin to sip your drinks to workshops for all ages and play areas for the smaller people.
There were a few toy companies in attendance such as Wow Toys, Little Tikes, Hasbro and their Optimus Prime Truck and Moshi Monsters with their converted bus (still they won’t let me on the slide).
From retail, John Lewis had a brilliant pop-up shopping alley that my little one loved, Halfords had a set-up for testing out their bikes and there was a science workshop that everyone enthralled.
It was, all in all, one of the best events we’ve attended as a family, I’m so very keen to have a Toyology set-up there next year, a toy-testing tent, it a bloody big and absolutely perfect audience for us all and so, to execute it perfectly for 2013 planning needs to start now and @toyologist wants to hear from you.
What this event really needs though, apart from the Toyology Tent, is to be televised. Live won’t work but a post-event broadcast of the finest parts of the weekend would go down a treat with a national audience, a brilliant two-hour TV spectacular.
I do hope they’re reading this, what a privilege it’d be to have this gig on our books for a Toyology.TV episode that we could sell to a broadcaster – pinch me.
Peter Jenkinson is CEO of Toyology.TV and wishes there were a circus themed bar in London where one could drink and ride a carousel simultaneously.