Zimpli Kids enjoys toy success with Simba

Jade Burke

By Jade Burke

October 21st 2016 at 12:23PM
UPDATED October 21st 2016 at 5:06PM
Zimpli Kids enjoys toy success with Simba

The company has reached the number one spot in the bath time category thanks to the Glibbi brand.

2016 has been a successful year for Zimpli Kids, with orders placed by Simba Germany already over 200 per cent up on 2015.

Glibbi (Gelli Baff) has been a success from the start for the company, ranking in at number one in Germany in the bath time category according to NPD data.

Following the success of the Glibbi range, numbers of Simba’s FSDU displays have reached over 1,000, with the brand going from strength-to-strength.

Simba has also launched a TV budget for 2017 for the Glibbi brand, with plans to keep the number one NPD spot with viral support from the Zimpli Kids marketing team also planned throughout 2017.