The toy firm is launching new plush toys and books for a variety of brands, including Little Golden Books, Paddington and more.
YOTTOY is kicking off 2017 with a roster of new toys for children to enjoy.
Launching in time for the upcoming Paddington 2 film is the Paddington for Baby collection, which boasts a Jack-in-the-Box, baby stroller, baby chime ball and baby blankie.
To celebrate the 75th anniversary of Little Golden Books, YOTTOY has developed a range of soft toys and books.
Meanwhile, a line-up of new Eloise collectables will also be available, including an Eloise poseable doll and Weenie the Dog soft toy.
Lastly, YOTTOY is launching a plush range inspired by author and illustrator, Greg Pizzoli.
“We are ecstatic about our 2017 line-up, given this major leap into the infant category with our new Paddington for Baby collection, and iconic, best-loved Little Golden Book soft toys for the brand’s 75th anniversary,” said Kate Karcher Clark, president and founder of YOTTOY.
“We’re also absolutely thrilled to debut our quintessential Eloise assortment, and introduce Greg Pizzoli’s first-ever character toys, which we can already see are favourites of children and adults alike.”